Natural and eco friendly wedding photography Yorkshire
One of the hardest things to figure out when I first started my wedding and family photography business was to find my editing style. This is something that has to be consistent all throughout your work in order for you clients to know what they can expect. As a result it is one of the hardest decisions to make as you have to be pretty happy with it in order to stick with.
In this blog you’ll find 5 steps that helped me to find my photo editing style for my Yorkshire based wedding and family photography business.
1. Get inspiration
In order to know what you want to create you need to have a really good look to see what is out there. Visit other photographers websites and figure out why exactly you like the style of some or you dislike others. Is it the contrast, colours, white balance, exposure? Are they dark and moody or light and airy? Is the look vintage or modern? You’ll soon get a better idea of what you would like your photographs to look like.
2. Learn the ins and outs of your editing software
I personally and most of my colleagues use a very popular editing software called Adobe Lightroom. There is a lot of different and also free softwares out there so it depends what you use it for. In any case you will have to learn as much about the programme as you can in order to use it to it’s full potential. Saying that, at the beginning I watched lots of tutorials on how to use Lightroom in general. Although it was helpful, what really gave me my biggest toolkit in the end was watching other photographers do their editing. There is plenty of videos on Youtube and I spend hours on end watching those and as a result trying to figure out exactly what I like about the particular style and what I want to or don’t want to use in my photo editing.
3. Let your creativity loose
Once you have a toolkit together and know how to use it go wild! Choose a photo you love and edit it in as many ways as possible. Light, dark, contrasty, saturated, low in contrast, faded, romantic, airy… I for example came across the teal and orange look one day. This is a very trendy and cinematic look with heavy colour contrast. I edited loads of pictures in that style one evening and thought this is where I need to go, and as a result I realised that this look doesn’t actually work with what my brand stands for: Natural, relaxed and eco friendly Yorkshire photography not very teal and orange… However I learned loads more about my style through doing this and it gave me a very different view on my present style which I then fell in love with again.
4. Make sure the editing style matches your branding
My wake up moment to this was the teal and orange look I just mentioned above. It is no good if your ideal client loves everything old and vintage and your style ends up being really modern and colourful or the other way round. After some time I realised that with my brand words natural, relaxed and eco friendly I could only go one way to include these words. I want my photographs to really reflect the day the way it was, for years to come. Just that little bit more colourful, shiny, brighter and contrasty.
5. Recognise that there is not one right way
One thing that really helped me when I didn’t know where to go was a chat with a long standing wedding photographer telling me that he still doesn’t know if he likes his style or not. He never really found it. I have been admiring his work for a couple of years before setting up my own business and just couldn’t believe what I heard. This amazing photographer hasn’t found the one right way? This massively took the pressure off me in the end. Once I found a style I liked and that worked for my brand I stuck with it and haven’t looked back since.
If things don’t seem much clearer and in case you are thinking: “What is she actually on about?” “What are editing styles and how can they be so different?” 🙂 I have asked some of my lovely colleagues to edit one of my pictures all in their style and this is what we got:
It was just a quick edit where people put their own preset on the picture in Lightroom but you get a really good idea of the different styles:
I hope this was helpful to some of you. Please leave your comments below if you have any more tips and tricks on how you found your photo editing style. To see some more of my natural and relaxed approach have a look at some wedding pictures here.